DiscoverThe Art of BrandingThe ‘Don't Be Sh*t’ Guide to Disrupting in Business | Michael Clift
The ‘Don't Be Sh*t’ Guide to Disrupting in Business | Michael Clift

The ‘Don't Be Sh*t’ Guide to Disrupting in Business | Michael Clift

Update: 2024-06-27
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Ready to shake things up? Join Beatrice and co-host Michael on the Art of Branding podcast as they dive into a no-holds-barred discussion on disruptive branding for business.




Michael, known for his no-nonsense 'Don't Be Shit' approach and cap, shares his journey of business evolution and branding, sharing his initial struggles and subsequent business successes.




They go into how to have a consistent brand voice, whether online or in person, and the role of clear mission, vision, and values in guiding business practices.




01:01 The Journey: From Struggles to Success
04:03 Brand Evolution with Authenticity
07:54 Inspiration and Influences
09:47 The Hustle Debate: Quality vs. Quantity
16:42 Maintaining Brand Integrity
19:05 Mission and Vision: The Core of Business
20:17 Innovative Brands: Disrupting Industries
23:40 Bloopers and Behind the Scenes


Reach out to the co-host Michael Clift:
⁠LinkedIn⁠ | ⁠Website⁠ | ⁠Instagram⁠




Follow Beatrice Gutknecht:


⁠LinkedIn⁠ | ⁠YouTube⁠ | ⁠Website⁠




⁠Join The Badass Mob (newsletter)⁠, where boring goes to die each Friday with actionable tips and behind the scenes.




Produced by ⁠Your Podcast Sidekick

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The ‘Don't Be Sh*t’ Guide to Disrupting in Business | Michael Clift

The ‘Don't Be Sh*t’ Guide to Disrupting in Business | Michael Clift

Beatrice Gutknecht